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Digital TV sector seemed to be tested by two big names, Apple and Google. Apple was preparing a TV set for launch early 2013.

Information quoted from an internal source who declined to be named said Jeff Robbin, Apple engineer who helped create the iPod and iTunes are leading the cultivation of this product.

But as usual, quoted from Bloomberg, on Monday (10.31.2011), Apple refused to confirm or comment on rumors about the presence of its new product.

Apple says an internal resource person, company from Cupertino, California, United States wants to let users easily access TV show by integrating all the available content sources such as cable TV, an online movie rental services and iTunes.

Before death, former Apple CEO Steve Jobs has also said that he has solved the problem of constructing and developing a TV. This was revealed in a book written by Walter Isaacson biography.

"I wanted to create a set of fully integrated TV is easy to use. It will be synchronized with all your devices, also with iCloud. I will make the simplest user interface you can imagine. Finally I found a way," Jobs said at the time.

Hearing rumors of the arrival of the Apple TV, Google has as its nearest competitor doing some updates to Google TV was first launched in 2010.

Apple itself has experimented with digital TV sets since 2007. At that time, Apple launched the Apple TV connected with TV and offer access to content stored on the hard drive or download it from iTunes. The latest version of Apple TV, which was launched last year, get rid of this hard drive and replace it with more streaming options.